The Effects of Social Networks On Society And Business
Internet taking over our lives
With each passing day, the era we live in now advances. It’s difficult to express how Internet has taken over our life. Even our social life has become increasingly reliant on the use of the Internet. Entrepreneurs are seen to be using the Internet especially social networking platforms to showcase their products or services and the use of SEO services have become quite a common skill. Therefore, SEO services in Perth Australia focus much on the value of SEO copywriting.
The Internet now plays an important role in almost every aspect of our lives. We utilize it for a variety of daily tasks, including grocery shopping, socializing with friends and family, and online shopping. It would have been unimaginable a decade ago. It’s amazing how information technology has proven to be a lifesaver in the face of our current technological concerns with the key development being the emergence of social media. Things that are today simple to accomplish with the help of technology were formerly thought to be impossible.
Are we reliant on social media?
Earlier, at the start of the 20th century, social media was just a cool thing for people like me the 90s kid. We use to chat to people over it, share pictures, and do some other cool stuff.
But the way advancements are progressing over the development of social networking websites such as Facebook, LinkedIn, Instagram, etc., is just inexplicable.
Facebook, when it was first introduced, was more of a socializing platform but now it has been completely transformed. People are running businesses over it and making a great amount of money out of it.
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Impact of Social media
How social media has impacted our lives? This is an important question that every individual should be concerned about because of the time we spent days on our cellular devices as the evolution of mobile technology has had a significant impact on the impact of social media.
People spent majority of their time online or it won’t be incorrect to say that mobile devices rule the world. They provide with the accessibility to be linked with everyone and at any time.
1. On society:
Almost, all of us are linked with social media nowadays and people having their accounts on Facebook share their concerns through memes, publications, statuses, etc., and have complete freedom of speech.
These platforms gave people the right to share their opinions over certain things but the question which arises here is that are their opinions being heard? Or bringing any change to the societal issues prevailing?
2. On Commerce:
It has been observed by businesses that social media can be used to provide insights, boost demand, and develop customized product offerings. These responsibilities are critical in both traditional brick-and-mortar businesses and, of course, e-commerce.
3. Recruitment:
Previously, companies used to go through a rigorous process when inducting personnel into their organizations. Platforms like LinkedIn have made it comparatively easier.
Research has proven this fact that around 19 percent of hiring managers place their judgment on the social media information available to them.
And according to CareerBuilder’s 2018 social media recruitment survey, many companies hunt on social networking sites for hiring their potential employees.
The downside of social media
Normally, we talk about the positive impact of social media but the downside or the challenges it poses to society can’t be ignored.
1. Privacy threat
The biggest issue with maintaining your social media profiles and maintaining all your updated information is the risk of data theft and misuse of personal information.
Many individuals have seen to face problems because of their recent updates on social networking sites both in their personal and professional lives.
2. Cyber-bullying
It was also shown that over 15% acknowledged cyber-bullying someone at least once, with nearly 11% confessing to doing so twice or more. Teenagers can use social media to spread falsehoods, upload films intended to harm others’ reputations, and blackmail others.
Final thoughts
The world is becoming more tech-pro at a rapid pace so if one wants to excel in this fiercely competitive world, one has to live with both the positive and negative sides of social media by creating a healthy balance between the two.
Individuals must modernize themselves in this regard as well, with IT bringing on advancements faster than we can imagine. It is a terrific industry to be a part of if someone can adjust to its fiercely competitive nature through a continual learning process.
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