5 Simple Tips on How to Avoid Buying a Penalized Website

Are we dependent on tech?

Today, most of our lives are highly dependent upon the use of the internet. We use it for all kinds of daily chores like ordering groceries, socializing with friends and family, online shopping, and whatnot.

But what do we do when we have to look for some specific information? We simply search it on Google. The phrase “Let’s Google this” has become common among us especially the young generation is the prime user of this IT dominated space the world has now become.

 This is the reason search engine optimization (SEO) has become such a demanding skill and SEO services in Perth emphasize the value of SEO copywriting.

Google – a renowned search engine

But what is Google? It is a search engine and the most commonly used one globally. This is because it produces relevant and best search results that too very quickly. There is no doubt in saying that Google is the most prevalent search engine serving the needs of billions of users every day.

This is because it provides businesses with the opportunity to reach their target audiences. Never before has it been possible to market so specifically or globally to a trackable and understandable audience.

But what will happen if any of the websites get penalized by Google? How will the company know that why after paying a huge price for SEO services, the content is not able to reach the target audience?

This article will serve as a guideline for the identification of the websites that have been penalized by Google and what are some of the factors that lead to penalization.

Factors making you penalized by Google

Every professional SEO expert knows about the fact that links (along with content) are the foundation of SEO. Links are considered to be an important ranking factor. But if you get any bad links you will be downgraded by Google automatically or can even receive a manual action.

Press Release Links

These links are very easy to get. According to Google, it is a method of getting a link scheme as their manipulation can be easily performed. Any press release links that rely on over-optimized anchor text targeting your main money keyword should be avoided at all times.

Random No Follow links:

It is not that easy to fool Google by creating spam links. Links that are not followed can be easily identified and will never go undetected by Google even if it is being generated with the help of an automated program.

SEO services in Perth focus on these factors and some companies even try to begin with a website audit so that they might be able to fix any such technical faults which might decrease the chances of SEO ranking.

Identifying a Google Penalty

The following methods can be used on identifying a website that has been penalized by Google:

GSC

It is important to register your website with the Google Search Console (GSC) which can serve as a medium to communicate with the website owner in case of any penalties. For the detection of the penalty, you need to login into your GSC account

There can be two types of penalties that will be highlighted in your account known as the manual and algorithmic. In the case of manual, you will be seeing the recommended actions one might take to resolve the penalty but the latter one is automatic and doesn’t provide any option for a reconsideration request.

Google Analytics

The second way is to log in to your Google Analytics account and see if there is any decline in the traffic.

Search

Check the name of your website by typing it onto Google. If it doesn’t show within the first 10 pages, then there is a potential of your website being penalized by Google.

Partial penalty

The partial penalty can be recognized by typing the domain name and the main keyword into the search engine and if the results do not appear then you have been penalized.

Page Rank

Some tools that help you see the page rank of your website. This will help in detecting the time of the decrease in traffic.

The above methods can be adopted for the identification and this should be checked by persons planning on buying a website from others. If they did not perform adequate research then it can be deadly as the websites which are once penalized by Google seems to lose their trust which is difficult to regain and appear in the top searches again.

SEO experts play an important role here as it is part of their job role to have a detailed look at the website before advising the company therefore SEO services in Perth involve an SEO audit to resolve any technical problems beforehand.